There are lot of web definition (make link of command define:search engine optimization)of search engine optimization.
What is Search Engine Optimisation (SEO)?
”SEO in an act to make a website healthy and rich for search engines and visitors. Healthy denotes the site should have relevant information for visitors and rich denotes the site should ethically ranked and rewarded by the Search Engines.”
The very common and generic question by any internet savvy is how to get the rankings?
SEO guru provides you 10 easy steps to get the rankings.
- Planning & Strategy
- Domain Selection
- Analysis
- Keyword Research
- On-page Optimization
- Off-page optimization
- Submissions
- Web Analytics Deployment
- Tracking
- Reviewing
Advantages of SEO
SEO is potentially the most important search marketing
approach for marketers since most searchers click on the natural listings or organic listing. The human mentality of reading from left to right always intend us to focus on the lft part. Indeed, research shows that some searchers NEVER click on the sponsored listings.
Generally, the 80:20 rule holds true with 80% of the clicks on natural listings and 20% of the clicks goes on the paid listings.
A key benefit of SEO is that it is relatively cost-effective since there is no payment to the search engines for being placed there. What you need to do is to hire ethical SEO company or if you have your own in-house development then better option is to for a SEO Consultant.
Disadvantages of SEO
Beside this there are some disadvantages behind the search engine optimsation process. As the web is spreading the competition is spreading. You have to be more prompt on each and every activity related to search engine algorithm.
The major risk behind the SEO is for those innocent owners who doesn't know more about the search engines. They can easily ditched by the seo agencies using non-ethical techniques to promote the website. At that time rankings make you happy but once you get penalized you lost your domain, your business and a lot.
Is this enough? No you need leads, sales and business from your dumb website. Hire any ethical company or SEO Consultant to achieve your goals. Templates
