At the birth of the inernet things were relatively simple.  One would type a url in the browser and the file with test and links would be delivered. It was so simple. Server somtime delivers errors like file is not opening or causing some other failure error.  One  smart guy at that time discoverd server error logs and leveraged them to find information about hits made on the webserver. Now log files started to get larger,  and non-techie fellows started getting interst in the data. Dr. Stephen Turner in 1995 wrote Analogs, was one of the first analysis program that was widely available on the web. Around 1995-96 the general users of the internet started to get exposed to web statistics because of the thing called counters. A number shows instant visits/ views. By the year 2000, with the popularity of the web growing exponentially, [+]

I have divided the whole training Google Analytics Certification Program in three phases. During defining the course I took help from Google Conversion University as well.

Phase- I

Web Analytics Fundamentals History of web analytics How web analytics software works Log based software Page Tagging Based Software How web analytics software works Off-Site & On-Site Analytics Data Collection Approaches User-Centric Website-Centric Network-Centric Web Analytics Tools on in the Market KPIs & KAIs Predefined KPIs How to define KPIs New Approach of KAIs Introduction to Google Analytics what Google Analytics can do for your business or website how Google Analytics works how often your data is updated and how Google stores it how to set your Data Sharing preferences how to set date ranges and [+]