BM has signed a definitive agreement to acquire Coremetrics, a web analytics software provider. But Big Blue did not disclose financial terms of the deal. The acquisition of Coremetrics will mark the third acquisition IBM has made in its application middleware group since May of this year. Since then IBM has acquired Cast Iron Systems, Sterling Commerce and now Coremetrics. Customer Insights Coremetrics, a privately held company based in San Mateo, California, will expand IBM’s business analytics capabilities by enabling organisations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns. In a press conference about the news, Craig Hayman, general manager of IBM WebSphere, said Coremetrics will land in IBM’s WebSphere business unit under his leadership. He said the Coremetrics technology will expand IBM’s already significant business [+]