We are pleased to announce that we’ve released a few enhancements to our product and we are calling this release Version 9.6.

So, what’s new?

We’ve made significant architectural changes to the system in order to improve overall performance and scalability.  As a result, we’ve introduced some data collection limitations which can be mitigated using URL Rewrite – for further information, follow this link.

We’ve also introduced new Campaign by Type reports.  In addition to the standard Campaign Summary report Yahoo! Web Analytics will introduce five Type reports:

• Paid Search

• Display

• Email

• Affiliate

• Other

What’s improved?

• More consistent terminology across reports and wizards

• Simplified invitation process

• New metrics:

Assists: Assists are a score, not the actual number of times the campaign assisted; they represent a weighted sum of the number of times a keyword or ad contributed to a conversion that was credited to another keyword or marketing activity, where the weights fall off with time.

Days to Conversion: the total number of days from the date of the first visit until a given type of action occurs

Average Days to Conversion: the average number of days from the date of the first visit until a given type of action occurs

For further information on these changes and more, please see this Product Bulletin.

What do I have to do?

We’ve introduced some hard-coded campaign categorization for overall reporting clarity going forward.  This means that if you are currently using campaign categorization, you will need to migrate your current categories to the required position.  This can be done under Settings/Manage Campaign Categories in your Yahoo! Web Analytics account.

Please see here or see section 4.7.3 (Managing Campaign Categories) of our revised User Guide for further information and examples of migration.