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August 2012

Detailed Site Error information now available in Webmaster Tools

A detailed site error information has been added to Webmaster Tool. This will help you in detailed investigation regarding the source of site errors. As site errors include several unique issues, Google has broken down every category into specific errors for providing better details of website health. You will get access to data for site wide crawl errors for the past 90 days and will also show the failure rates …Read More

“Why did our PageRank go down?”

Recently a newspaper contacted me. Their PageRank had dropped from 7 to 3, and they wanted to know why. They genuinely didn’t seem know what the issue was, so I took some time to write them an in-depth reply. Part of the motivation for my blog is to provide information in more scalable ways, so I figured I’d strip any identifying information from my email and post it. Here’s what …Read More

Webmaster tool gets search queries alert

Google has added alerts for search query data. Generally for websites, the clicks and impressions follow a regular pattern but at times there might be a sudden splurge or drop and then it becomes necessary to find out the reason behind it. It could be due to change in search for a particular content or some technical reasons which might need attention. This alert feature will keep you informed about …Read More

How to configure URL parameter in Webmaster Tool

Google has added the the URL Parameters feature in Webmaster Tools. The feature is aimed at webmasters aiming to help Google crawl website in an efficient manner and manage websites with URL parameters. To be able to use this feature, URL parameter needs to be configured in key or value pairs like item=swedish-fish or category=gummy-candy in the URL http://www.example.com/product.php?item=swedish-fish&category=gummy-candy. By informing Google about how your website parameters are behaving and …Read More

Google and Website Testing

Website testing involves trying out different versions of a website and trying to find out how users are reacting to each version. A software is used for tracking to find out which version is giving better results and improving visitor interaction. The two types of testing which are commonly used are: A/B testing  In this type of testing, multiple versions of a webpage are cerate each on a different URL. …Read More

Please turn on two-factor authentication

You should read Mat Honan’s heartbreaking tale of a hack attack and the ensuing discussion on Techmeme. Much of the story is about Amazon or Apple’s security practices, but I would still advise everyone to turn on Google’s two-factor authentication to make your Gmail account safer and less likely to get hacked. Two-factor authentication means “something you know” (like a password) and “something you have,” which can be an object …Read More

Verify domain using CNAME records

For using services like Google Apps and Webmaster Tools, you need to verify that you have the ownership of the domain or website. One method is to create DNS TXT record for proving ownership of the domain. Now you can also make use of DNS CNAME records for verifying the ownership of domain. This option is for those webmasters who cannot create DNS TXT record for their domains. Following steps …Read More