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September 2012

Introducing BOSS Geo – the next chapter for BOSS

Today, the Yahoo! BOSS team is thrilled to announce BOSS Geo, new additions to our Search API that’s designed to help foster innovation in the search industry. BOSS Geo, comprised of two popular services – PlaceFinder and PlaceSpotter – now offers powerful, new geo services to BOSS developers. Geo is increasingly important in today’s always-on, mobile world and adding features like these have been among the most requested we’ve received …Read More

Five reasons why your business must use SEO

SEO (search engine optimization) is an investment that no business can ignore. If you use search engine optimization correctly, you can make sure that your business gets high rankings on search engines, attracts the right customers and makes more money.

Google launches structured data testing tool

Google has launched the latest version of snippet testing tool dubbed as the structured data testing tool. Check out the improvements made: There has been improvement in displaying rich snippets in testing tool to match how it appears in search results. The visual design is new which makes it clear as to what structured data can be extracted from the page and how it will appear in the search results. …Read More

5 steps to a successful SEO campaign

Is your SEO campaign delivering the results that you expect? Or are your campaigns underperforming? There are several things that you can do to make sure that search engine optimization works for your website.

Google and government webmasters

If you share data then 20% of the Google searches are regarding local information and local government is considered to be experts in their communities. Here are some questions pertaining to government websites which Google intends to answer: Government webmasters can fix addresses and phone numbers in search results on their own by claiming Google+ Local listing and for making this simpler Google recommends using shared Google account with an …Read More

Check your links for Google’s Penguin update

Many websites have been hit by Google’s recent ‘Penguin’ algorithm update. These businesses lost their top rankings on Google, resulting in a major decline in visitors. This article shows how to check the backlinks of your website.

Submit video topics and webmaster questions

I’m planning to record some new webmaster questions next week. I made a Google Moderator page where you can submit topics and vote for different questions. Please ask your questions in on the Google Moderator page, not in the comments here. When the comments are in Moderator, people can vote them up and down.