For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in 5 remarketers successfully completes their setup. To help make it easier for advertisers to reach their most qualified customers, we’ve enabled remarketing with a single toggle. Instead of manually updating …Read More
Owning your own generic top-level domain (gTLD) means it’s important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet.
We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can. To get started, navigate to the Administration tab, select an account, and click the Trash Can …Read More
Links from other websites are extremely important if you want to get high rankings on Google. Unfortunately, it can be very hard to get good backlinks. Sometimes, your website itself is the reason why other people don’t want to link to it.
Now that we’ve survived the holiday season, it’s time to get the year started with some Q1 insights from Google Analytics! Over the holiday season, retailers are inundated with data about the best shopping days, when to start their sales, and predictions about which items will be popular. But what to do once the furor dies down? How can retailers make the most of Q1? Here at Google Analytics, …Read More
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on YouTube: We did the talk in a pretty large room, and the camera at the back of the room couldn’t easily record me and the slides at the same time. So here …Read More
These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO.
Optimizing the backlink structure of your website can have a big impact on the rankings of your web pages. As it is difficult to obtain good backlinks, it often makes sense to benefit from the work of your competitors.
“The ability to overlay our own data on top of traditional dimensions and metrics has provided valuable insights into the kind of information our consumers are looking for.” — Steve Mummey, Director of Browser Products at AccuWeather AccuWeather is the world’s largest weather media company with over 1 billion people a day relying on AccuWeather’s suite of products to give them real-time weather information. Today we wanted to highlight AccuWeather’s …Read More
It’s common for Google Analytics users to use spreadsheets to analyze their Google Analytics data or combine it with another data source. But exporting your data from Google Analytics to Google Sheets is a manual process, and it can be tedious if you run reports frequently or manage multiple accounts. With the release of Add-ons for Google Sheets, getting your Google Analytics data into Google Sheets has never been easier! …Read More