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February 2017

Introducing OREO Space Dunk

The OREO Dunk Challenge is currently running as a global digital, print, and TV campaign promoting the iconic cookie’s long-standing relationship with a cool glass of milk. To connect with more fans, and bring this worldwide celebration of dunking right to the palms of their hands, OREO invited its agencies and The ZOO at Google to push the creative campaign – and its signature ritual – further with mobile. The …Read More

Building trust and increasing transparency with MRC-accredited measurement

Measurement has been top of mind in our recent conversations with advertisers, and for good reason. As we’ve said many times, “If you can’t measure it, how do you know it worked?” Committing to measurement is critical, but just the first step. We believe that that the industry needs metrics that are trusted, transparent and easily verified. Today, we’re pleased to share several updates on the work we’re doing with …Read More