Now you can see Google Adds +1 Button Data to Google Analytics as well as Webmaster Tools

Google announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually affects the traffic to your site.

In WMT, there is a Search Impact report, which shows how +1′s affect your organic search traffic. “You can find out if your clickthrough rate changes when personalized recommendations help your content stand out,” says Google software engineer Dan Rodney. “Do this by comparing clicks and impressions on search results with and without +1 annotations. We’ll only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.”

An Activity report shows how many times your pages have been +1′d, from [+]

Google's Amit Singhal and Matt Cutts commented on Google's latest ranking algorithm update. Their comments reveal why Google released the update which was named "Panda". [+]

Last week, J. C. Penney was penalized by Google because they used paid links to advertise their website. This week, Forbes.com has been penalized because they sell links. Is your website in danger? Which search engine optimization methods are safe to use? [+]

Last week, Google released one of the biggest ranking algorithms updates of the last months. The change noticeably impacts 11.8% of all queries on Google. How does this affect the rankings of your website on Google? [+]

Once again, paid links are a hot topic in the search engine optimization community. The website of J. C. Penney had number 1 rankings for many competitive keywords. It turned out that the J. C. Penney website obtained these rankings through buying links on over 2000 pages. Now that Google found the links, J. C. Penney faces a major problem. [+]

Earlier this month, Google announced that they would release several new anti-spam algorithms this year. The first algorithm update has just been released and it deals with content farms. How does this affect your website and what do you have to change on your web pages? [+]

Many webmasters face the problem that their SEO campaigns don't deliver the expected results. Why are your campaigns underperforming? What can you do to make sure that search engine optimization works for you? [+]

Google is going to fight spam sites stronger than before in 2011. What are Google's anti-spam plans for 2011 and what do you have to do to make sure that Google doesn't classify your website as spam by mistake? [+]

It's a no-brainer that changes on your web pages influence the position of your website on search engines. However, it's not so clear how search engines react to the changes on your site and what exactly causes the changes in the search results. A new search engine patent might have some answers. [+]

Reciprocal links were the first social element on the World Wide Web. They existed a long time before the term "social media" even existed. In the last few years, there was a lot of FUD about the efficacy of reciprocal links. Do they still work? Is there any reliable data? [+]