On Wednesday March 9th we’ll be holding a live and interactive tutorial all about Ad Extensions in AdWords. Ad Extensions allow you to expand a standard text ad with one or more lines that provide additional information such as an address and phone number, additional page links and product images. While the standard text ad format can often provide enough information for users to find what they’re looking for, including a picture, for example, could make the message more relevant and valuable. Similarly, having a map can help someone find your location more easily. During this live course we’ll discuss the benefits and implementation of Sitelinks as well as Location, Product and Mobile Extensions. This live course will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and is appropriate for advertisers who want to make their ads [+]

We’re pleased to announce the launch of AdWords API v201101, which allow you to more efficiently run reports, as well as implement campaign experiments and other recently released advertising features at scale. Through the AdWords API forum and developer events we’ve heard frequent requests for the newly available services. We’ve highlighted some of the new features below. A complete list of changes is available in the v201101 release notes.v201101 highlights:Easily run reports across clients: ReportDefinitionService now supports My Client Center (MCC) cross-client reports, which are fetched asynchronously. The ReportDefinition type has two new fields with which you specify retrieval of a cross-client report, and all report types have new fields for use in cross-client reporting. In addition, the following new reports have been added: Geo Performance, Demographic Performance, Ad Extensions Performance, Destination URL and Creative Conversion. See Report Types [+]

Google AdWords transformed search advertising by only charging an advertiser when someone clicks on a search ad. A similar revolution is beginning to take shape in online video as viewer-initiated video ads are proliferating across the Web. The currency is slowly changing from impressions to views as pre-rolls allow viewers choose which ad to watch and in-banner video ads require a viewer initiated click-to-play. Google’s latest foray into the medium is TrueView, an in-stream video format on YouTube that actually lets viewers skip an ad, while only charging for actual video views.As the landscape changes, TubeMogul and Google have jointly proposed a new, standardized metric for pricing and serving video ads to the Interactive Advertising Bureau’s Digital Video Committee: “Cost Per View� (CPV). The CPV framework would distinguish videos ads that viewers choose to watch ("views") from ads that automatically [+]

Don't let your unverified business be modified or closed down by a stranger. Follow Google's lead and start taking Google Places seriously.

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Online PR lessons learned from Mark Zuckerberg's "60 Minutes" interview.

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Hint: Don't call it SEO.

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Even sophisticated search marketers give the last click too much credit. Let's take a look at what you're not measuring.

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SEO is more complicated than it used to be. Understanding these secrets could have a big impact on your ranking.

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The answer to getting links based completely on merit is moving link building to a public relations project.

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A look at the history of search engines, how geeks took over, and how Yahoo is getting out of the search business.

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