BM has signed a definitive agreement to acquire Coremetrics, a web analytics software provider. But Big Blue did not disclose financial terms of the deal. The acquisition of Coremetrics will mark the third acquisition IBM has made in its application middleware group since May of this year. Since then IBM has acquired Cast Iron Systems, Sterling Commerce and now Coremetrics. Customer Insights Coremetrics, a privately held company based in San Mateo, California, will expand IBM’s business analytics capabilities by enabling organisations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns. In a press conference about the news, Craig Hayman, general manager of IBM WebSphere, said Coremetrics will land in IBM’s WebSphere business unit under his leadership. He said the Coremetrics technology will expand IBM’s already significant business [+]

Hi guys, Well i have seen few fluctuations in PageRank  at the end of year 2009 i.e. on 31st Dec. Pretty good update for most of my clients few are consistent on old page rank and few have updated with an increament. Hope near year brings new Page Rank for you [+]

Enjoyed one good interactive session in Sapient Gurgaon, beneath are some queries asked by the attendies: Q1.  Visit are important or pageviews Q2. how analytics helps in negative campaign Q3. Something about Social Media Buzz [+]

Incorrect goal URL One of the most common goal set-up errors is to enter the incorrect URL. To confirm that you're entering the URL correctly, try reaching the goal page on your own site and copying and pasting the URL into the 'Goal URL' field. You can remove the domain name entirely from the field and Google Analytics will still track the page as a goal. For example, if your goal is http://www.mysite.com/1/thanks.html, you can safely use '/1/thanks.html' as your Goal URL. Duplicate final goal step When you have steps leading up to your goal, the last step you specify in the Goal Funnel Settings should be the final step prior to reaching your goal. The goal itself should be placed in the 'Goal URL' field and does not need to also be included as a last step. Goal value error It is possible that the [+]

At the birth of the inernet things were relatively simple.  One would type a url in the browser and the file with test and links would be delivered. It was so simple. Server somtime delivers errors like file is not opening or causing some other failure error.  One  smart guy at that time discoverd server error logs and leveraged them to find information about hits made on the webserver. Now log files started to get larger,  and non-techie fellows started getting interst in the data. Dr. Stephen Turner in 1995 wrote Analogs, was one of the first analysis program that was widely available on the web. Around 1995-96 the general users of the internet started to get exposed to web statistics because of the thing called counters. A number shows instant visits/ views. By the year 2000, with the popularity of the web growing exponentially, [+]

I have divided the whole training Google Analytics Certification Program in three phases. During defining the course I took help from Google Conversion University as well.

Phase- I

Web Analytics Fundamentals History of web analytics How web analytics software works Log based software Page Tagging Based Software How web analytics software works Off-Site & On-Site Analytics Data Collection Approaches User-Centric Website-Centric Network-Centric Web Analytics Tools on in the Market KPIs & KAIs Predefined KPIs How to define KPIs New Approach of KAIs Introduction to Google Analytics what Google Analytics can do for your business or website how Google Analytics works how often your data is updated and how Google stores it how to set your Data Sharing preferences how to set date ranges and [+]

Organisational behaviour has fundamental concepts revolving round the nature of people and the nature of the organisation. Here i m going to discuss the concepts dealing with the nature of individuals : a) Individual differences : In spite of the fact that all human beings are similar, every one is different. Everyone has different nature, different quality of intelligence, different perception and different ways of behaving. The concept tells that every person is an entity in himself. When it comes to human behaviour there can not be a prescriptive solution. Every individual is to be treated differently even though two persons may have the same behavioural problems. The concept also tells the manager that he had better be aware of his own stereotypes. A stereotype is a tendency to attribute the traits of a group to an individual because he belongs to [+]

Indian Contract Act, 1872 Section 10 states that all agreements are contracts if they are made by the free consent of both the parties competent to contract, for a lawful consideration and with a lawful object and are not hereby expressly declared to be void. Thus, an agreement must possess certain elements in order to constitute or form a contract. Here are the essential elements of a valid contract: a) There must be an agreement : An agreement is very essential condition of a contract. Every promise and every set of promises forming the consideration for each other, is an agreement. At least there must be two parties to an agreement, one party makes a proposal and the other accepts or rejects the same. If the other party rejects no question of entering into a contract arises.  A proposal from the side [+]

Following are the essential requirements of a Contract as per Indian Contract Act 1872. a) Two Parties : For the formation of a contract there must be two parties i.e. promisor and promisee. The who makes the proposal is called the promisor and the person to whom the proposal is made called the promisee. b) An Agreement : According to Indian Contract Act section 2(e), every promise and every set of promises, forming the consideration for each other is an agreement.  And when at the desire of the promisor, the promisee or any other person has done or abstained from doing something, such act or abstinence or promise is called consideration for the promise under section2(e) of Indian Contract Act. An agreement implies an offer and its acceptance. When an offer is accepted it becomes an agreement. It is not necessary that every [+]

According to Indian Contract Act 1872 ” an agreement enforceable by law is a Contract”. From the above definition of contract we can say that every contract is the result of the combination of two important elements, that is agreement and obligation. A contract creates rights and obligations between the parties entering into a contract. Refusal by any one party to a contract to honor a contracted obligation gives a right of action to another party. [+]