Well it was a very good discussion with Angie one of my client provides Hybrid Analytics solutions to their end client. As an Analytic consultant for them each time I have to be well prepared for various  questions. But the most common question is of CONVERSION. Its easy to explain end client, but it’s tough to explain Angie J.  Angie this is something specially I am writing for you J. Conversion Rate is a percentage that is defined as a Outcomes divided by the Unique Visitors (or Visits). Conversion Rate = Outcomes/ Unique Visitors or Visits Unique Visitor ---In Real Time Tracking Unique Visitors = Unique Browsers who visits your website. Visits --- It’s a session or an Interaction between Browser and a User. Each unique visitor might visit your website multiple times (i.e. Visits). So here Angie I am coming to your questionJ, Conversion completely depends on the [+]

If you're reading this blog, chances are very high that you value data, and chances are also high that you appreciate the presentation of data. Going beyond a spreadsheet of rows and columns and creating a visualization is not only pleasing to the eye, but it can also help put meaning and context to the data and help surface important meanings. As practical as rows and columns of numbers are, sometimes a lot more can be divined a lot faster from a simple pie chart. Or a bar graph. Or an animated motion chart :-) Data visualization is becoming an art and a discipline. There are blogs and books devoted to it. And we're obviously believers in visualizing data, and so is Google. That's why we're [+]

This week, we are beginning a new way of providing benchmarking data to Google Analytics users. For almost three years, Google Analytics has provided a Benchmarking report for users who opt in for anonymous data sharing. In a few days, however, we will be removing the Benchmarking report from the Google Analytics interface, and replacing it with an expanded report that will be emailed directly to you.In the coming few weeks, we’ll be delivering the new benchmarking report to all account administrators for accounts that are opted-in to anonymous data sharing. The report will expand on the type of data delivered to include broader trends, such as geographic or traffic source differences in visitor engagement. If you are interested in receiving the new benchmarking report, you can opt-in to anonymous data sharing.Sign into your Google Analytics accountSelect the account you [+]

Seven ways to encourage social media contributions.

This post is inspired by Henrik who posted a comment on last week’s Mastering Unique Visitor blog post. His question was, “Most API users would not create web apps but rather easily access their data without account authentication. Is this possible? Could you describe it?” Great question Henrik! While you do have to authenticate to the Google Analytics Data Export API in order to access data, your application doesn’t have to re-authenticate every time. In this post we show you an easy way to re-use tokens and give you a Python class to simplify the process. (Note: we recommend you follow the actual sample code to see how all the pieces described below work together.) Background Just like you have to log in to view Google Analytics data, you also have to grant an application access to your Analytics data when you use [+]

You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plug?

How do we protect against piracy, and how do we react to piracy? Start by knowing the terminology.

The following post is by Yahoo!’s Tim Hampshire, he is a YWA Account Manager and Support Specialist.

Actions are a powerful feature of YWA that allow you to track conversion events that take place on your site.  Currently YWA allows you create up to 50 of these custom actions which you can quickly run out of if you do not define them with care. In this post we will demonstrate how to use Custom Fields to store additional information about your actions in order to avoid overusing the limited number of  actions available in YWA.

How Not To Use Actions in YWA

Let’s suppose we are working on setting up YWA on a cooking site where the users can view flash video presentations for each of the recipes on the site.  For the reporting, we are interested in seeing how often each one of [+]

We recently tracked down YWA Product Manager Logan Lee to get his thoughts on the current state and future of YWA, he graciously answered our questions and allowed us to share them here.

I’ve worked across Yahoo!’s data solutions during the past 3 years, covering data pipelines, warehousing, targeting and content recommendations, as well as analytical business intelligence.  This has given me a broad view into the markets and capabilities that drive the needs of our advertising customers and publishing partners.  Yahoo! Web Analytics is a natural fit in a number of those cases, leading me early this year to take on responsibility for guiding product strategy.

We are fortunate to have a product with the right balance between structured insights and flexible [+]

The following is a guest post from YWA Client Services Engineer Carl Rowlands.

Yahoo! Web Analytics does have the ability to collect a remarkable amount of data, and a massive number of values in relation to your website.  It imposes far less restrictions than many other similar web analytics solutions.  Not only this, but the data collected historically is available for reporting today.  YWA gives access to an unrestricted calendar, capable of reporting on any reasonable time period, from whenever a given project started tracking.

However, a large amount of unique values may not actually help YWA users find the insights, identify the segments and analyze the traffic patterns, in order to improve the scope and optimize the reach of digital marketing or publishing.  Adding a large number of unique values may only confuse and obscure identification of the characteristics of a [+]