The acquisition of Coremetrics will mark the third acquisition IBM has made in its application middleware group since May of this year. Since then IBM has acquired Cast Iron Systems, Sterling Commerce and now Coremetrics.
Customer Insights

Coremetrics, a privately held company based in San Mateo, California, will expand IBM’s business analytics capabilities by enabling organisations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns.

In a press conference about the news, Craig Hayman, general manager of IBM WebSphere, said Coremetrics will land in IBM’s WebSphere business unit under his leadership. He said the Coremetrics technology will expand IBM’s already significant business analytics capability and bring in new web analytics capabilities that will appeal to a different set of customers as well as existing IBM customers.

Hayman said organisations are increasingly looking for ways to optimise their marketing processes and gain deeper insights into client demands in order to drive brand loyalty by executing more personalised customer interactions. Companies are faced with an increasingly complex set of digital outlets to interact with customers, ranging from websites and mobile applications to email and social media sites. Businesses must continuously focus on enhancing the customer brand experience and respond quickly to marketplace changes to differentiate themselves.
Getting Closer

Moreover, Hayman said results from IBM’s 2010 CEO Study showed that 88 percent of CEOs will focus on getting closer to their customers in next five years, 82 percent of CEOs want to better understand customer needs and 85 percent of CEOs require more visibility into their businesses.

These are things that Coremetrics’ technology can help customers with, Hayman said. “Companies are trying to get higher levels of brand loyalty,” and Coremetrics enables them to tap cloud-based analytics and social media networks with direct links to marketing campaigns, he added.

Relevant business information is being generated every second on the web, Hayman said. Today, 70 percent of a consumer’s first interaction with a product or service takes place online. Through Coremetrics, IBM is gaining the ability to help businesses rapidly gain intelligence into social networks and online media sources through a cloud-based delivery model and incorporate this insight into their business processes to create smarter, more effective marketing campaigns.

Coremetrics’ offerings enable more effective marketing campaigns that can provide real-time intelligence on what consumers are saying about products and services being offered to them, and allow clients to make fact-based, accurate decisions on marketing expenditures. As a result, marketing teams can gain deeper insight about their consumers and present personalised recommendations, promotions and other sales incentives across a variety of channels where the consumers interact with their brand. These channels span traditional outlets such as storefronts and catalogues and newer outlets including all forms of e-commerce and social media.

team. In short, we tried to take all the things as it we want to provide ,we strive for at Google and make them better:

simplicity,powerful technology, pertinent results,  and a fun and quirky personality. Our goal was to take a design

known by millions of people and make it better. As a designer, it’s a difficult task to think of a more exciting challenge.

Here  we concentrated on people’s rising expectations for search ,during our process. As the web has evolved over the

last decade, people have been trying to type more sophisticated searches and seeking out specialized search tools to

match. To keep pace with rapid change online, we have teams of engineers working across Google to develop new ways

to present and refine search results. Our central challenge with our latest redesign was to figure out how to squeeze all

these tools and technologies into a single page.

A common way to expand the flexibility of a website has been to add a left-hand panel of links, often referred to by

designers as a “left-hand nav.” We’ve been creating mocks of left-hand panels since the earliest days of Google and

have tested these designs with users as far back as 2006. Overall, we’ve found they can provide a great way to navigate

without getting in the way of the main content, but they can also be distracting. Our users want more powerful tools,

but they also want the simplicity they’ve come to expect from Google.

As a first step towards finding that balance, we introduced the Search Options panel last May, including a toggle to

open and close. This way we could quickly try out new search tools, such as refinements by time and content types.

Using the lessons from Search Options, designers, researchers and engineers worked side-by-side to explore a vast array

of possibilities for a permanently open panel of search tools. We made hundreds of prototypes and gathered feedback

from user studies, Googlers and through experiments — including one of our largest visible experiments ever. In the

end, we came up with a design that provides dynamic, relevant search tools on the left, while lightening and updating

the aesthetics all around. Here’s a picture of the Search Options panel (left) and our new results page (right):

International Science and Engineering Excibition (ISEE). A project of the Society for Science & the Public, Intel ISEE

organizes this prigram  to bring together more than 1,500 high school students from over 50 countries.Here they will

not only represent and discuss their research but also compete for millions of dollars in prizes. We’re particularly

excited about this excibition because this year Google is the Premier Sponsor and Silicon Valley Host of the event.

We’re getting ready to organize an action-packed week of events and activities that celebrate the accomplishments of

the Intel ISEE finalists and the role that technology plays in the future of science. Our schedule includes:

* Ongoing speaker series at our booth
* Interactive booth with product demos (the Street View car will be there!)
* Welcome Party on Tuesday evening for Intel ISEE participants
* Google distribute $10,000 prizes awards for the three winners
* To get the enjoy and know about the different future ’s research

If you’re attending the fair, check out our Science Fair Portal to keep up-to-date with any changes to our events

schedule. We look forward to seeing you there!