At Search Marketing Expo (SMX West 2011) this week in San Jose, Yahoo! Search executives will participate in several panels at the show today and tomorrow. Be sure to check out the @yahoosearch twitter feed for on-site tweets, and come back here at the end of each day for a recap of Yahoo! at SMX.
Here are the panels Yahoo! experts will be participating on:
Tuesday, March 8, 2011
10:45 am – 12:00 PM
Best Practices With adCenter For Bing & Yahoo Now that Yahoo and Bing have a combined estimated 30% market share, you know you can’t ignore this appealingly large source of traffic — but you’ve also heard that you can’t just clone your AdWords campaign and expect to get good results. What are the key differences between AdWords and adCenter? What adCenter features are unique and powerful? What kinds of features should [+]
Even the most adventurous travelers would probably think twice about visiting Tunisia or Egypt right now. Still, there are many other places in the world that have experienced political unrest in the not-to-distant past that are rolling out the welcome mat to tourists. The same could be said for destinations that have struggled through natural disasters and just plain bad PR over the last few years.
Bing Travel’s latest slideshow, 12 Comeback Destinations, takes a closer look at some amazing countries and cities around the globe that have overcome – or are in the process of overcoming – some tough challenges. Yes, visiting could still be iffy, says writer Leif Pettersen, “but it can also be incredibly rewarding. Being among the first to arrive at a recovering destination often means few crowds, great deals and special moments.”
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Tell the truth: how many times have you wanted to quickly zoom in to a specific part of the map, and found it tedious to continually press the zoom in button and re-center the map to get what you want? If you’re familiar with our handy click-zoom feature, you already know that there’s a better way (but continue reading—we’ve made some changes). And if you’ve never heard of it, read on—I think you’ll love this timesaving tip!
With “click-zoom”, you can quickly and precisely zoom and center the map exactly where you want it by clicking and dragging a rectangle around your desired view. In past releases of Bing Maps, you could initiate this by holding the CONTROL button down while left-clicking on [+]
Today marks the start of SMX West in San Jose. The Bing and Microsoft Advertising teams are out in force this week covering a breadth of search related topics. If you’re attending, check out the sessions (listed below) and pay us a visit at Booth #200. If you can’t make it in person, you can join the conversations happening at #smx on Twitter.
Looking forward to the conversation.
Aya Zook, Bing
TUESDAY, MARCH 8TH
9:00am – 10:15a | Meeting Room A2Social Signals & Search
It’s no longer theoretical.Both Google and Bing say that they factor social signals into their ranking algorithms for ―regular‖ search results. Who you are socially, your authority, the authority of those who talk about you (or your company) all play a role. This session looks at how social signals are currently being used with search.Speaker: [+]
The latest release for Android smartphones has some great new features. We frequently get asked by users how to make the most of the Bing app on their phone. Through this series of blog posts we will provide answers to the frequent questions we get about various features in the app, and how to use them. In this post we will cover how to save a location or business to favorites.
How to Save a Location
On Bing home screen, search for any address. Try “One Microsoft Way, Redmond WA” Click on the ‘Related location’ returned On location screen, click ‘Save as a favorite’You will see a blue star before the location name indicating it has been added to your favorites.
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伝統的なWebホスティングの代替手法として、Windows Azureなどのクラウドサービスが広まるにつれ、ドキュメントの位置情報がBingのランキングアルゴリズムの一部として使用されているのか、また、どのように使用されているのか、多くのWebマスターの方々から問い合わせを受けています。言い換えれば、「ドキュメントが意図している国・地域の外で地理的にホスティングされているクラウドベースのサイトは、ランキング上不利かどうか？」という質問です。
ドキュメントの位置情報は、ランキングを決めるために使用される1,000以上の機能の１つに過ぎませんが、検索ワードとの関連性を算出する上での主要素の１つといえます。たとえクラウド上でホスティングしていても、以下に紹介しているドキュメントの位置情報を正しく活用することで、この機能に影響を与えることができます。なお、以下の説明は「優先度」順になっています。
1.ドキュメントに組み込まれるメタデータ”content-language” メタタグを使用して、ドキュメントの<head>セクションにドキュメントの位置情報を指定します。
<meta http-equiv="content-language" content="ja-jp">
“content” 属性は、2文字のISO 639 言語コード、ダッシュ(-)、および適切なISO 3166 地域コードから構成されます。例として以下があります。
· de-at: German, Austria · de-de: German, Germany · en-us: English, United States · es-ar: Spanish, Argentina· ja-jp: Japanese, Japan
代替として、<html>あるいは、<title>エレメントに同じフォーマットでドキュメントの位置情報を指定することもできます。
· <html lang="en-us"> · <title lang="en-us">
なお、これらのタグの優先度は、<meta>、<html>、<title>です。言い換えると、"content-language"メタタグで指定されたドキュメントの位置情報は、常に<html>や<title>タグで指定されたドキュメントの位置情報に優先します。ベストプラクティスとして、複数のオプションを併用するのでなく、１つのオプションを活用することをお勧めします。
2. HTTP ヘッダホストワイドな位置情報のタグ付けとして、"content-language"HTTPヘッダに、前のセクションで紹介した”言語コード-ダッシュ-地域コード”フォーマットで、ドキュメントの位置情報を指定することができます。HTTPレスポンスヘッダの設定に関する詳しい説明は、以下を参照ください。· In IIS7: http://technet.microsoft.com/en-us/library/cc753133(WS.10).aspx · In IIS6: http://technet.microsoft.com/en-us/library/cc732442.aspx · In Apache 2.2: http://httpd.apache.org/docs/2.2/mod/mod_headers.html
3．トップレベルドメインIANAにより指定されたトップレベル ドメインのカテゴリの中で、カントリーコード トップレベルドメイン (ccTLD) は、ドキュメントの位置情報に影響を与えます。現在指定されているccTLDの概要については、IANAのWebサイト http://www.iana.org/domains/root/db/ を参照ください。
4. リバースIP ルックアップBingのインデックスにドキュメントを追加する際、ドキュメントの位置情報を決定するために、リバース IP ルックアップを行います。リバース IP ルックアップは、他の位置情報が明確でない場合の代替手法として使用されます。リバースIPの情報は、非常に高い頻度で第三者から提供されていますが、エラーがある場合、Bing Webmaster Toolでご報告いただくことを推奨します。
最後に：Bingは、ランキング用にドキュメントの位置情報を確定するため、いくつか他の情報も活用していますが、あくまでサポート情報としてであり、上述した方法を打ち消すものではありません。
今後：将来的には、Webマスターの方がドキュメントの位置情報を指摘できるようにしたいと考えています。つまり、Bing Webmaster Tool を使ってドキュメントの位置情報をパスごとに指定できるようにするということです。本件については、またこのブログでお知らせする予定です。
注)本Blogは、US BingのBlog 「How To Tell Bing Your Website's Country and Language」の抄訳です。
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Bing is teaming with Rovio, the folks behind the cultural phenomenon, Angry Birds, to put a new twist on the birds vs. pigs saga. Starting today, you can watch as the pigs scheme creative ways to get their hooves on the treasured eggs via a 4-part animated video series sponsored by Bing. Check out the first videos below and visit the Bing YouTube channel to follow the next installments.
For a limited period, Angry Birds will also feature search integration with Bing providing over a hundred clues to speed you through the levels and help squash the porcine thieves. Featuring Bing Image Search, Bing Maps, and Bing Shopping, the videos show Angry Birds fans how they can advance in the game, featuring the lovable Angry Birds characters.
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Bing Maps developers from Earthware, OnTerra and Infusion recently discussed Bing Maps' latest features and development tips and tricks. The webcast aired on March 1, and is now available as a recording here<http://www.microsoft.com/maps/>.
During this fast-paced, 40-minute overview of the new Bing Maps AJAX Control 7.0, panelists discuss how to evaluate and improve the performance of Bing-powered mapping applications and new tools for working with SQL databases.
Earthware's Brian Norman showed developers how to get maximum performance and speed from the Bing Maps AJAXAPIs. 2010 King of Bing Maps Ricky Brundritt - developer of the TaxiFare Calculator - demonstrated how to create mapping add-ons that enhance any mapping application. Rounding out the panel, OnTerra's Steve Milroy highlighted the new DataConnector, which allows organizations and developers to rapidly create web mapping applications that contain rich geospatial data [+]
Since the launch of Bing, our goal has been to create a new and different search experience focused on helping you make faster, more informed decisions. We set out to do this by delivering great results, organizing the results in more visual and useful way and simplifying key tasks across all the things customers are doing in search, including shopping, health, local and travel.
Along the way, we’ve teamed up with some great vertical search partners to help us bring new, unique and interesting features to our users including Facebook, Twitter and Wolfram Alpha, just to name a few.
Today, we’re excited to welcome a new technology partner, Kayak. Teaming up with Kayak, a leading innovator in travel search, allows us to provide a more comprehensive travel-search experience. In the coming weeks, Kayak will provide flight-search [+]
Since the launch of Bing, our goal has been to create a new and different search experience focused on helping you make faster, more informed decisions. We set out to do this by delivering great results, organizing the results in more visual and useful way and simplifying key tasks across all the things customers are doing in search, including shopping, health, local and travel.
Along the way, we’ve teamed up with some great vertical search partners to help us bring new, unique and interesting features to our users including Facebook, Twitter, Wolfram Alpha, just to name a few.
Today, we’re excited to welcome a new technology partner, KAYAK. Teaming up with KAYAK, a leading innovator in travel search, allows us to provide a more comprehensive travel search experience. In the coming weeks KAYAK will provide [+]
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