According to Indian Contract Act 1872 ” an agreement enforceable by law is a Contract”. From the above definition of contract we can say that every contract is the result of the combination of two important elements, that is agreement and obligation. A contract creates rights and obligations between the parties entering into a contract. Refusal by any one party to a contract to honor a contracted obligation gives a right of action to another party. [+]

Four leading marketing and advertising industry associations today announced that they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy concerns and to increase consumers' trust and confidence in how online information is gathered and used. This cross-industry self-regulatory initiative represents the first time the entire marketing-media ecosystem has come together to develop practices in interactive advertising. The associations are the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB), a leading organization dedicated to advancing marketplace trust, is also part of the effort. The joint industry task force plans to engage with policymakers, a broad cross section of business, [+]

Three Principal ways to measure Overall internet usage in the form of Web Statistics Basically there are three principal ways to measure internet usage a)     user centric b)     website centric c)     network centric User-Centric Internet Usage Measurement User-Centric Internet Usage Measurement involves convincing users to install software which track most of there information’s. For example – Browser toolbar this is one of the most obvious approaches.  But toolbars have some limitations they can track standard websites only.  Best example for this is Alexa The second approach is to convince user to install an application which tracks both browser and other internet application usage. Panel based measurement takes this approach. In some cases the users are well aware of their participation in a panel (and may alter their behavior accordingly); in other cases, users have chosen to install software to receive a specific benefit – the user might not [+]

Welcome to Technorati’s State of the Blogosphere 2008 report, which will be released in five consecutive daily segments. Since 2004, our annual study has unearthed and analyzed the trends and themes of blogging, but for the 2008 study, we resolved to go beyond the numbers of the Technorati Index to deliver even deeper insights into the blogging mind. For the first time, we surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. Our bloggers were generous with their thoughts and insights. Thanks to all of the bloggers who took the time to respond to our survey. comScore MediaMetrix (August 2008) Blogs: 77.7 million unique visitors in the US Facebook: 41.0 million | MySpace 75.1 million Total internet audience 188.9 million eMarketer [+]