Google AdWords transformed search advertising by only charging an advertiser when someone clicks on a search ad. A similar revolution is beginning to take shape in online video as viewer-initiated video ads are proliferating across the Web. The currency is slowly changing from impressions to views as pre-rolls allow viewers choose which ad to watch and in-banner video ads require a viewer initiated click-to-play. Google’s latest foray into the medium is TrueView, an in-stream video format on YouTube that actually lets viewers skip an ad, while only charging for actual video views.As the landscape changes, TubeMogul and Google have jointly proposed a new, standardized metric for pricing and serving video ads to the Interactive Advertising Bureau’s Digital Video Committee: “Cost Per View� (CPV). The CPV framework would distinguish videos ads that viewers choose to watch ("views") from ads that automatically [+]

“The mountains are calling and I must go,” said famed naturalist John Muir. He lived his life among the wilderness, but today’s travelers still feel the pull of the majesty of those peaks and pinnacles. Whether we witness snowcapped mountains from the window of our airplane, from a hotel room window, or from a hiking trail on the mountain itself, their draw is undeniable.

Many peaks are so recognizable we know them by sight: the perfect cone of Mount Fuji, the pyramid of the Matterhorn, the soaring heights of Everest. But there are many that are equally beautiful that deserve our attention – and a visit. Bing Travel’s new slideshow, The World’s Most Beautiful Mountains, is a collection of our favorite 20 peaks from Tibet to Peru and beyond.

If you’ve been to any of these mountains, tell [+]

Calling all bargain hunters, deal lovers, Groupon groupies and Living Social fanatics! Things just got easier.

Today we’re launching Bing deals for the desktop and mobile (m.bing.com) – giving you access to more than 200,000 unique offers in over 14,000 cities and towns across the U.S. Bing deals assembles leading offers from Groupon, Living Social and Restaurant.com (just to name a few), making it easier to discover, share and search for the best deals in your area – all from one place.

Instead of creating our own program, we’ve partnered with The Dealmap, to launch Bing deals. Bing’s mission is to help you cut through the clutter of the Web to make decisions more quickly – whether that’s through our own innovations [+]

Calling all bargain hunters, deal lovers, Groupon groupies and Living Social fanatics! Things just got easier.

Today we’re launching Bing deals for the desktop and mobile (m.bing.com) – giving you access to more than 200,000 unique offers in over 14,000 cities and towns across the U.S. Bing deals assembles leading offers from Groupon, Living Social and Restaurant.com (just to name a few), making it easier to discover, share and search for the best deals in your area – all from one place.

Instead of creating our own program, we’ve partnered with The Dealmap, to launch Bing deals. Bing’s mission is to help you cut through the clutter of the Web to make decisions more quickly – whether that’s through our own innovations [+]

Du liebst die Bilder auf der Bing-Startseite genauso sehr wie wir? Dann haben wir hier genau das Richtige für dich!

Alle Windows Phone 7-Besitzer dürfen sich ab sofort über ein besonderes Gimmick freuen: Eine Bing App, die täglich das Bild der deutschen Bing-Homepage liefert sowie die Bilder der vergangenen Tage. Du kannst sie speichern, sammeln und als Hintergrundbild für dein Windows Phone verwenden.

Außerdem verpasst du keine Neuigkeiten mehr zu Bing. Du kannst den Twitter Account des deutschen Bing-Teams verfolgen, die neuesten Blogeinträge lesen und natürlich auch das Internet durchsuchen. Die App ist selbstverständlich kostenlos und ab sofort im Zune Marketplace zu erwerben.

Diese App ist nur für Windows Phone 7. Der Link kann daher nur mit einem Windows Phone oder installierter Zune-Software aufgerufen werden.

Hier geht es zum [+]

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This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch, and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights� and subscribe to the series. – Ed. In past weeks, we’ve featured two more YouTube interviews with leaders through the World View program and seen more footage come in from across the Middle East as unrest there continues. David Cameron and John Boehner on YouTube In YouTube World View’s second interview, YouTube and Al Jazeera English sat down with British Prime Minister David Cameron. Ten thousand people submitted questions, and in the interview, the Prime Minister shared his thoughts on what should be done in Libya, and talked about increased taxes for banks in the U.K. and Britain’s [+]

Organizational methods that will help B2B companies achieve success with their blogging strategies. ... [+]

As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links. ... [+]

Badges call attention to specific items on a web page. Curation determines which items to badge. Here's why curation with badges boosts conversion rates. ... [+]