ADDENDUM: New Opt-out Link in the YWA Privacy Policy

We have recently audited the opt-out links we provide with the Yahoo! Web Analytics privacy policy, and going forwards, we have decided that we will be using only the following Opt-out link:

http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/details.html

Please review your privacy policies and update the Opt-out link to the one included above before the end of the year. From January 2011, we will only support the link above and all other links will be disabled.

With this change, we align ourselves to the Yahoo! standard on opt-outs and we provide you with a unique resource where you can check the details of our comprehensive privacy policies.  In an effort to make our privacy policies relevant to our international customers, we have also created a number of localized opt-out links, which you can now take advantage of:

US: http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/ US (en [+]

We often get asked how to get a Yahoo! Web Analytics account and so thought we could help clarify this issue through this short blog post.  First of all, Yahoo! Web Analytics (YWA) is a free web analytics product that we offer to select advertisers, customers and partners of Yahoo!. If you qualify for an account then you can install YWA to your website and your site doesn’t necessarily need to be hosted by Yahoo! for YWA to run on it.

New YWA accounts are available through three main channels:

Yahoo! Advertising: If you advertise with Yahoo! and are supported by a Yahoo! Account Manager then you are eligible for a YWA account.  You may contact your Account Manager or fill out this form to request a new account. Yahoo! Small Business (YSB): If you use either the Yahoo! Merchant Solutions Standard [+]

We are pleased to announce that we’ve released a few enhancements to our product and we are calling this release Version 9.6.

So, what’s new?

We’ve made significant architectural changes to the system in order to improve overall performance and scalability.  As a result, we’ve introduced some data collection limitations which can be mitigated using URL Rewrite – for further information, follow this link.

We’ve also introduced new Campaign by Type reports.  In addition to the standard Campaign Summary report Yahoo! Web Analytics will introduce five Type reports:

Paid Search Display Email Affiliate Other

What’s improved?

More consistent terminology across reports and wizards Simplified invitation process New metrics:

Assists: Assists are a score, not the actual number of times the campaign assisted; they represent a weighted sum of the number of times a keyword or ad contributed to a conversion that was credited to another keyword or [+]

The next Google Analytics User Conference is coming up on Thursday, March 17th in San Francisco. Attend and you’ll connect with other Google Analytics users, industry experts, authors and even folks here from the Google Analytics team. GAUGE (as in Google Analytics Users’ Great Event) is being produced by several of our Google Analytics Certified Professionals, and will be collocated with eMetrics and Conversion Conference, which are being held the week of March 14. If you’re already planning to attend those shows (or need another reason to go), now you have an event focused solely on making the most of Google Analytics.The event provides valuable insights through expert-led, user-to-user collaborative sessions that are insanely practical. This is not a “come and be spoken to” conference but rather [+]

After launching a massive amount of new data through our Data Export API, our developers gave us a lot of great feedback back and support. Thanks! Now we want to show you how to master this data to make better business decisions, starting with the unique visitors metric.In this blog post, we ask Analytics team members to give us their favorite ways to request and use unique visitor data. Next, we translate that into an API query along with screen shots of how the data looks. Finally, we give you a deep link to the query explorer tool so you can make that same API request with your own data right now. Let's Go!(Note: You can do most of these queries using Custom Reports through the Google Analytics web interface.)Query example #1: Measuring Total Unique VisitorsBefore we start using [+]

Back in December, we brought you custom variables for your Android applications. Today,we’re doing the same for our iOS SDK by releasing version 1.1 of the Google Analytics SDK for iPhone with Custom Variable support. We are also offering a NoThumb version of this SDK.Custom variables can be used to segment your users and provide actionable context. Some great use cases are:Free vs paid: What percentage of users prefer a paid app vs. a free app that delivers ads? Are you making more money on the free version or the paid version?Installs by version: What version of your app gained the most users? What version lost users? How quickly are users upgrading?Portrait vs. landscape: Do your users prefer to use your application in portrait mode or landscape mode?For more great ways to [+]

As this author thinks about what to get his significant other for Valentine's Day (a little late), he reflects on the myriad of businesses that have improved their game with Google Analytics, including the following example recently highlighted on The JAPAC Conversion Room Blog by our very own Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia. If only Vinny had told me about this earlier so I could've been ready for Valentine's Day: online shoe retailer Shoes of Prey, where you or your honey can custom-design a pair of women's shoes and Shoes of Prey will make it and send it to you. So fun! Sweeter than chocolates, and cooler than flowers for sure. And the great thing is, they're using a combination of Google Analytics and their Intelligence Alerts to keep tabs on which blogs and websites are writing [+]

Welcome to our first Web Analytics TV episode of 2011! Web Analytics TV is powered by your questions, in this episode we had questions from Australia, India, Russia, Germany, Israel, Poland, Argentina, Dubai, Cyprus and so many other places. It is amazing to see such an engaged audience from around the world. You all rock! Our process is simple. Step 1: You ask, or vote on, your favorite web analytics questions via the Google Analytics Google Moderator site. Step 2: From a secret undisclosed location at the Googleplex Avinash Kaushik and Nick Mihailovski answer them. : ) In this episode our special guest is Sagnik Nandy, Engineering Lead for the Google Analytics back-end team. We are also thrilled to present Alan from Vancouver with the “Analytics Ninja of the Episode” award for his excellent question about sampling in Google Analytics. Alan, just [+]

One of our aims of the Google Analytics Data Export API is to provide access to all the data you find in our reporting UI. To that end, we are releasing 127 new dimensions and metrics via the API today!Some of the powerful new data points are:Unique visitors - ga:visitors metric has been updated to support the true number of unique visitors for any date range (instead of the daily unique visitors). It also supports significantly more valid combinations.Organic Searches - The number of organic searches within a session.10 new Adwords dimensions - Including Matched Query (what people searched for, not the bid term) and Placement Domain (which site you content ads were running on).Search Result Views - The number of times a search result page was viewed.3 Time dimensions - To simplify plotting graphs.We also included 111 calculated metrics [+]

We love simplifying access to Google Analytics data though our API. So today we’re happy to introduce a new ActionScript 3 Client Library built by our friends in Russia, DENIVIP Media, for our Data Export API. This library provides a simple way to access your Analytics Data from both AIR Applications and Flash Player (though a proxy). The library was initially built to power DENIVIP Media’s new TiViCon application, which you can read more about on DENIVIP’s blog. “Given the potential value of this library to many other developers, we decided to make it freely available along with its source code,” says Denis Bulichenko, Director of Business Development at DENIVIP.So now you have a simple way to access all your data in ActionScript 3.You can get the open source ActionScript 3 library, a really nice quick start guide, and [+]