Top Ten Optimisation Tips

a) Domain Age

According to the current USPTO, Google is giving too much preference to the domain age. The older the better. If you have a new domain then try to book that for long period.

b) Deisgn of the Web Site

The simpler the website design the better. Say no flash and java scripts. Keep close to HTML 3.2 if you can. Spiders like eating HTML 4.0 and XML. Follow all the factors of usability and accessibility so that you site can serve easy, better and simple navigation for your visitors. Make your webpage validate according to the standards of W3C.

c) Size of your web page

The smaller the page sizes the better. Keep your page size under 15K-20K including images if you can. As I mentioned smaller the better keep it up to 5k if you can. I know it's a tough job. Use small gif images according to DDA act and follow the rule Of one topic one page hope this can reduce your page size.

d) Keyword Research

First understand your business and your target visitors, then start researching over the key phrases. There are various tools for keyword research. Go for Wordtracker and Overture.

e) Web Page Content

The Content of the web page should not be more then 200 -250 words. As per the survey no visitor stays on the page for more then 10 sec in the first phase of surfing. Make your content spicy and interesting so that you can retain your visitor and increase your sessions. The keyword density should be 5%-7% out of these 250 words.

f) Prominence Positioning and proximity of the Keyphrase

Use Keyword once in title, once in description, once in heading with the H1 Tag Once in the url considering the usability factors, once high on the page, once in italic and Make the density 5-7% out of 200 words. Don't make your content summary of poison words for Google, so no spelling mistakes.

g) Outbound Linking Structure of the Web site

As considering the trust rank algorithm give one or two good link from you web page. The outbound links should be TLD and should be valuable resource for your visitors.

h) External Linking Structure of the Web Site

Say no to irrelevant reciprocal linking. Do quality and highly relevant reciprocal
linking for your web site. Try to achieve the one way back links through paid and free directory submissions. Go for the listing in Demoz.

i) Do Submissions

Submit you main website on Google, MSN, Yahoo, TEOMA,Wise Nut individually.

j) Website Monitoring & Analysis

Get a high quality referrer checker or web analytic software that can help you to analyze the performance of your web site.

k) Offer some viral on your website

Use email a friend, forums, message post and mailing lists to populate your sites Offering.