Every search engines utilizes formulas known as algorithms to produce the best quality of results. These searches based on keywords used for search, link structure of websites and quality of content of web pages decides the rankings on Search Engine Result Pages. Google the most popular search engine has also put in place Google Algorithms which it tweaks, changes or amends at regular intervals.

Keep in mind that the web is a dynamic entity with millions of web pages, which are enlarging, growing and changing, at every moment of time. Since these algorithms are the backbones on which searches are made, they are kept a trade secret and there exact motives can only be speculated about. However, all algorithms are the design prototypes of search engines that aim to achieve the same goal. They allow the end users such as you and me to view the most relevant results whenever we undertake a search. The architecture of Google’s search engine is dependent on Google Algorithms. .

One of the largest search engines present on the Internet, Google uses hypertext structures to produce the best and the most relevant search results. Even the term Google is a common misspelling of the mathematical term Googol which means the digit one followed by 100 zeroes in decimal representation. The term truly represents the goal of Google to build one a large-scale search engine that stores the largest number of indexed pages. To make the viewing of the large number of web pages easy, efficient and effective, Google uses its Google Algorithms.

The Google search engine has two important features that help it produce high precision results. First, it makes use of the link structure of the Web to calculate a quality ranking for each web page. This ranking is called PageRank and second, Google utilizes links to enhance the search.