Our Response
Google Florida Update changes the way the SEO industry thought and fought for highest rankings on SERP. At SEO Guru, we looked upon the Update as a challenge to drive our creativity. We worked on the demands of the new algorithms and filters to ensure that our clients gained ground that they had lost with the Google Florida Update.

Our director's handling of the Google Florida Update crisis as it was referred to by the industry at that time had given him the necessary experience to tackle any further Google updates and filters with confidence.

Ramifications
Google Florida Update caused a near panic in the SEO and Internet Marketing industry as the changes in Google algorithm affected the methods or tactics used by Google to rank a website. Along with the new algorithm Google also introduced a new filter. The objective of the filter was to remove pages that Google did not consider good quality to be weeded out of the SERP after the working of the new algorithm.

Google Florida Update thus effectively stopped websites with over optimized key phrases and excessive backlinks to rank on in search engine result pages. Websites with good quality content and more on page optimizations were given higher rankings after the Florida update.

Reactions
Google’s Update Florida affected the rankings of several websites eliciting a wide variety of reactions from Search engine professionals to those whose rankings had been affected. Many Search Engine experts welcomed the move believing that it served as a lesson to heavy spammers and to those who deploy cloaking and sneaky redirects.

On the other hand, websites whose rankings were affected immediately reacted with irritation and frustrations. Webmasters and Search Engine optimization industry relying heavily on backlinks and creation of similar web pages lost their rankings. They had to restart their work from scratch as they suffered revenue losses. Google Florida Update served as a reminder to all that Google is always in the process of refining search results.

Reasons
Google Florida Update changed the results of Search Engine Result Pages (SERP) as soon as it was activated. But, what made Google change its algorithms, nicknamed Florida Update, in the first place?
According to Google, it follows the policy of providing the best user experience ever. In a search conducted by Google it was found that several key phrases resulted in top rankings for websites, which were identical and had identical content. Google introduced the Florida Update to counter the use of excessive backlinks, creation of excessive pages, creating websites with similar content to fool crawlers, etc. Before the Florida Update, all these factors allowed a website to garner the highest rankings on SERP.