Author: VikasAmrohi

VikasAmrohi Google Double Click 0

Introducing “The Customer Journey to Online Purchase” — interactive insights on multi-channel marketing

Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search…
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VikasAmrohi Google Double Click 0

Display remarketing from search ads out of beta

Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the…
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VikasAmrohi Google Double Click 0

Display remarketing from search ads out of beta

Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the…
Continue Reading
VikasAmrohi Google Double Click 0

New programmatic deal types on DoubleClick Ad Exchange

The programmatic channel is an exciting topic of discussion in the industry. Advertisers continue to commit new budgets to it that complement their direct site buys and grow their relationships with publishers. These collaborations are helping advertisers boost the…
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