Category: News

VikasAmrohi Google Double Click, Google Marketing Platform, News 0

New brand, new home: Where to find Google Marketing Platform online

When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve…
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VikasAmrohi News 0

Video: Learn How Real-Time Bidding is Defined and Trends in RTB in Under One Hour

Last week, we participated in an IAB Interactive Insights Webinar titled, “The Arrival of Real-Time Bidding.” In this webinar, Scott Spencer, Director of Product Management for DoubleClick Ad Exchange joined guests from Forrester Research, Inc. to define…
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VikasAmrohi Google Double Click, News 0

The Perfect Ad and the Next Phase of the Display Advertising Revolution: Interview with Neal Mohan

Following his keynote address titled “There’s a Perfect Ad for Everyone” at New York’s IAB Innovation Days @ Internet Week, Neal Mohan, our VP of Display Advertising was interviewed by Willow Duttge. In his interview,…
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VikasAmrohi Google Double Click, News 0

Criteo Gets Great Results Retargeting Audiences at Scale with Real-Time Bidding

Real-time bidding (RTB) solves the challenge of efficiently and effectively acquiring ad space online. It requires two distinct layers of technology: a “pipe” and a “brain.” The “pipe” provides a server-side connection to an inventory…
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