Chatting with Neal Mohan about DoubleClick Insights

On Tuesday, June 5th, at 9am – 1pm PST, we will be live streaming  DoubleClick Insights  — a series of spirited, thought-provoking conversations about the future of digital marketing with leaders from top advertisers, agencies and publishers.  We caught up with Neal Mohan, VP of Display Advertising, and the host of DoubleClick Insights to ask him about the event. 

Q: Why did Google decide to host DoubleClick Insights this year?

A: Every year, DoubleClick hosts our Client Advisory Board event to talk to our advertising and publishing customers about our plans, and to learn how our solutions could better serve their businesses.  Customers at the advisory board have asked that we share more of our perspective on the industry trends we’re seeing. To share these trends not only with our customers, but with the broader digital advertising community, we will be hosting the first DoubleClick Insights event, live streaming on YouTube.

Q: What will the discussions at DoubleClick Insights focus on?
A: We’ve invited executives from leading agencies, advertisers and publishers to help us lead conversations around three important themes:

  1. How do we better adapt to the empowered consumer?  In a world where consumers are increasingly in control, what do advertisers and publishers need to do to better engage and increasingly fickle consumer.
  2. Where does the ad technology ecosystem go next?  We’ve seen explosive growth in ad tech over the last 20 years, but there’s still a lot that could be done to unlock all of the potential value for publishers, marketers – and ultimately consumers.
  3. Finally, we want to take a look at how all of this technology is being used and ask ourselves if all this technology is leading to better ad creative, or is it just creating complexity that is holding us back.  

You can view the full DoubleClick Insights agenda here.

Q: You mentioned other executives helping lead the conversation.  Who is speaking at DoubleClick Insights?
A:  We’ve invited an array of the most influential speakers from every facet of advertising and media to join us for DoubleClick Insights. To call out a few of our speakers: Terry Kawaja, Founder and CEO, LUMA Partners; David Kenny, Chairman & CEO, The Weather Channel Companies ; Jimmy Pitaro, Co-President, Disney Interactive Media Group; Omar Tawokol, Chief Executive Officer, BlueKai, Kurt Unkel – President, Vivaki; and many more.   You can view the full speakers list here.

Q: You’ve said before that digital advertising will become a $200 billion dollar industry. Will DoubleClick Insights answer what the next growth phase looks like for digital marketing?
A: I believe that the only way to create real value for all of us is by working better together because we are on the same journey — whether that’s ad tech working better together, or advertisers and publishers working better together.  There is no single, magic solution for solving all of our challenges, so we need to work across the ecosystem to deliver on the full potential for digital marketing.

Q: Where can I find more information on DoubleClick Insights?
A: You can watch DoubleClick Insights on YouTube on June 5th, 2012 at 9:00am PST.

If you’re following us on Google+ or Twitter (@DoubleClick and @DoubleClick_pub), use the #dclkinsights tag as you’re watching the event to ask questions or share comments during the event.

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