What’s on Neal Mohan’s Mind for thinkDoubleClick? Social, Native Formats and More

Ahead of our thinkDoubleClick digital advertising summit on June 4th, we caught up with Neal Mohan, Google’s Vice President of Display Advertising, to hear what’s on his mind heading into the conference.

The theme for thinkDoubleClick this year is “Connect & Accelerate.” Why did that resonate with you?
I get asked all the time why I’m so bullish about the future of digital media. It’s a long answer, but if I had to boil it down, it comes down to two things. First, I think there’s a $200 billion opportunity as brand spend shifts online that I think will help grow the pie for everyone. Second, digital has an unparalleled ability to connect the things that will help marketers and publishers address that opportunity – their businesses, their partners and their customers. We’ll be talking about this at the conference, as well as how technology can help accelerate our partners’ growth.


What discussions are you looking forward to at thinkDoubleClick?
I’m looking forward to some honest conversations about brand-building in today’s connected world, how marketers are re-thinking their marketing mix, and how publishers are embracing new models, like native formats.


We really hope that people walk away from this event with actionable insights from our fantastic lineup of speakers featuring Coca Cola’s Wendy Clark, Omnicom Digital’s Jonathan Nelson, and CBS Interactive’s Jim Lanzone.


Will there be any announcements?
I’m not going to give away too much, but I think what might surprise people is that we’ll be talking about social’s role in the customer journey, as well as the growing importance of native formats to our publisher partners at a level of detail we haven’t to date. I hope everyone tunes in next week to learn more.


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